معرفی کتاب Zero to one: notes on startups, or how to build the future اثر peter Thiel‏‫‭

Zero to one: notes on startups, or how to build the future

Zero to one: notes on startups, or how to build the future

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9780804139298
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تاریخ انتشار
1397/11/15

توضیحات

        If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
      

بریدۀ کتاب‌های مرتبط به Zero to one: notes on startups, or how to build the future

sayeh marouf

sayeh marouf

1404/4/27

بریدۀ کتاب

صفحۀ 54

The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors. بازار هدف عالی برای یک استارتاپ، گروهی از آدم هایی است که به هم مرتبط اند و تعدادی کم به آنها خدمات میدهد یا ممکن است خدمات دهنده ای نداشته باشند. Any big market is a bad choice, and a big market already served by competing companies is even worse. هر بازار بزرگ، انتخاب بدی است و از آن هم بدتر، بازار بزرگی است که همین الان شرکت های رقیب در آن در حال خدمت رسانی هستند. This is why it's always a red flag when entrepreneurs talk about getting 1% of a $100 billion market. به همین دلیل است که وقتی کارآفرینان از گرفتن ۱ ٪از یک بازار ۱۰۰ میلیارد دلاری صحبت میکنند، پرچم های قرمز بالا میرود. In practice, a large market will either lack a good starting point or it will be open to competition, so it's hard to ever reach that 1%. در عمل، یک بازار بزرگ یا نقطه شروع مناسبی ندارد یا مستعد رقابت است. And even if you do succeed in gaining a small foothold, you'll have to be satisfied with keeping the lights on: cutthroat competition means your profits will be zero. بنابراین حتی به دست آوردن همان ۱ ٪هم سخت است و حتی اگر در به دست آوردن جای پای کوچکی موفق شدید، باید هزینه بالای امور روزمره شرکت را که نقشی در پیشبرد کسب و کار شرکت ندارند (KTLO) ،بپردازید: رقابت نفسگیر یعنی سود صفر.

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