The Medium is the Massage is Marshall McLuhan's most  condensed, and perhaps most effective, presentation of his  ideas. Using a layout style that was later copied by Wired,  McLuhan and coauthor/designer Quentin Fiore combine word and image to  illustrate and enact the ideas that were first put forward in the  dense and poorly organized Understanding  Media. McLuhan's ideas about the nature of media, the  increasing speed of communication, and the technological basis for our  understanding of who we are come to life in this slender  volume. Although originally printed in 1967, the art and style in  The Medium is the Massage seem as fresh today as in the summer  of love, and the ideas are even more resonant now that computer  interfaces are becoming gateways to the global village.