یادداشت روژان صادقی

        3.5
"Brand Thinking and Other Noble Persuits" offers 22 insightful interviews with well-known and well-respected people in business, marketing and design industry. 

Debbie Millman asks challenging questions and doesn't back off until she gets the answer she wants.

But the problem with this book is its format.
No matter what questions Debbie asked, because so many of these people had the same opinions, the book got kind of repetitive. I skimmed some chapters because I already knew what their answers to questions like "What is a brand in your opinion?" would be: Brand is an identity, a story, an experience and so on.

Definitely recommend to people who are curious about these subjects but are fairly new to them.